Mondofragilis network brochure
After years of resisting, mondofragilis network has finally decided to produce a printed brochure. It was not an easy decision. We, who promote the conservation of paper, felt strongly that our web-based promotion effort was enough. For years, prospects asked us for a printed document and we simply pointed them to the web. But now, with our Naturaprint joint venture, the choice became simpler because we use our own presses with vegetable-based inks and 100% recycled paper.
This first mondofragilis network brochure is a collective effort. Our printing staff were diligent. Our writers were concise. And our editors were tough. But the greatest credit goes to our Art Director, who will deny it, but whose understanding of the mondofragilis network vision gave, what we believe, is a unique understanding of our work.
We chose to use 'dissemination' as the visual theme. All the designs emulate the concept of spreading, sharing or networking. The tree's branches reach out. The electrical wires deliver. The rain irrigates. Each of the 15 spreads has its own dissemination message.
The covers have another message. We used the concept of a seed turning into a forest to illustrate our motto: messages must cause change. Plant a good seed and it will give you a twig. Take care of that twig and it will become a tree. Give that three resources and it will give you a forest.
The brochure is available here in pdf form. The actual brochure can be ordered by opening a ticket here .