messaggio at Mipcom 2005
This year, messaggio presents three sets of projects, all related to AIDS : a 52-minute documentary featuring the efforts of 40 African First Ladies' fight against the pandemic and a total of six World AIDS Campaign and Global Movement for Children public service announcements.
"40 First Ladies"
40 African First Ladies have embarked on a unique venture: to join forces and launch a united, continent-wide campaign to stop new infections among children by getting adults to “treat every child as their own”. The documentary starts with the campaign launch in New York, with the participation of First Lady Laura Bush, UNAIDS’ Executive Director Peter Piot and entertainer Alicia Keys. It then embarks on a tour of Africa revealing both the First Ladies’ grassroots projects and the harsher realities of sexual abuse and being orphaned by AIDS.
- English version
- French version
World AIDS Campaign
"Don't turn your back"
View the PSA
- English version only but very compatible with stations of all languages
Make the Promise
View the PSA
- English version only (others may follow)
Keep the Promise
View the PSA
In 2001, 189 countries promised to fight AIDS. This World AIDS Campaign public service announcement incites governments and civil society to keep those promises.
- English version only (others may follow)
Global Movement for Children
"The Blackboard"
View the PSA
Aimed at a younger audience, this public service announcement emphacises that there are 15 million children orphaned by AIDS and encourages people to find out how GMC’s“Lesson for Life” can help change a generation.
- English version
- French version
- Spanish version
"The Letter"
View the PSA
Aimed at a wider audience, this public service announcement also makes clear that action must be taken to reduce the number of children orphaned by AIDS and encourages people to find out how GMC’s“Lesson for Life” can help change a generation.
- English version only (others may follow)
Keep the Promise
View the PSA
In 2001, 189 countries promised to fight AIDS. Children figured prominently in their promises. This public service announcement incites governments and civil society to keep those promises.
- English version
- French version
- Spanish version