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World Health Organization

Tobacco Free Initiative PSA

The World Health Organization gave us a major challenge, to create a campaign that showed the vicious circle of poverty and tobacco use. The brief included references to the crushing impact of tobacco use on the poor. The result was this animation, and the accompanying posters and brochures. This 30-second public service announcement was seen on television stations around the world.

Type of support: PSAs
Date: 26/01/2007

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